The purchasing decision – Younger consumers are using VMS to self-treat symptoms or as part of fitness plans whilst older generations use VMS to avoid sickness and the development of chronic health conditions.
Demographic segmentation — Male VMS represents the smallest segment of the market but experienced the fastest growth in 2016. Older generations, whose concerns around muscle waste and maintenance of healthy joints, is also positively impacting growth.
New product development has led to an increase in innovative delivery formats, helping brands stand out and broadening the category to include children and teenagers.
At Nutrition Group PLC we put the customer at the heart of everything we do. We understand just how important innovation, quality and service is to you, and with over 25 years of experience in manufacturing excellence we have the expertise to deliver the right bar & snack solution for your business.
Innovation & Idea Generation
Our dedicated team will work closely with you to understand exactly what your requirements are, offering their years of industry knowledge to create the perfect product for your needs. Whether that be a product line extension to an existing range, re formulation of an existing product, or a truly new bespoke formulation, we know what it takes to create a winning product .
Current value growth was achieved in overall sports nutrition in 2016.
Sports protein products accounted for £413 million worth of sales in 2016.
Of overall value sales in sports nutrition were sports protein products.
Sports Nutrition continues to grow; in 2016 consumers in the UK continued to be highly health and appearance-conscious.
23% current value growth was achieved in overall sports nutrition in 2016.
Sports protein products continued to be the major component, with such products accounting for 71% of overall value sales in sports nutrition and reaching £413 million in 2016.
The media and advertising have played a strong role in sports nutrition achieving a mainstream platform. Whilst once, the main target market of sports nutrition would have been athletes and gym-obsessives, in 2016 sports nutrition products were purchased by casual exercisers, yoga lovers or anyone looking to improve their fitness and health.
Pets are living longer and, as a result, suffering from age-related conditions such as joint, coronary, cognitive, and immune-system issues, and even diabetes and cancer.
Because older pets require specialised care, prices for senior pet products and services can be well above average, allowing companies to earn more revenue.
The pet industry saw a wave of premiumisation in 2014, such as organic and natural treats, food, and toys, as well as high-tech medical therapies, prescription medications, and luxury services, with high-income households expected to be a major demographic for pet product brands.
Many companies and brands still push the human/pet bond theme that we have seen in past marketing and PR campaigns. Pet companies understand that the love humans have for their pets is a driving factor in their spending.
Overweight Pets are an ongoing concern; excess weight can aggravate joint disease and heart conditions, lead to Type 2 diabetes, and even create skin conditions.
Beauty, health and wellness are converging; increasingly people are taking supplements specifically for beauty.
In its 2016 Consumer Survey on Dietary Supplements, the Washington, D.C.-based Council for Responsible Nutrition (CRN) found that nearly one fifth of supplement users in the United States take them for skin, hair and nail benefits.
Medi-beauty – Products which tread the fine line between prescription drugs and beauty – is currently valued at £72m in the UK, growing by a healthy 18% year on year (source: IRI). It is forecast to double in value over the next few years.
Nutricosmetics — Digestible nutrients designed to enhance the appearance of hair, skin and nails – are big business. The global market for nutricosmetics, valued at $3.36 billion in 2013 is “projected to reach $7.4 billion by 2020″ (source: Global Industry Analysts Inc).
The global market for nutricosmetics, valued at $3.36 billion in 2013 is “projected to reach $7.4 billion by 2020″ (source: Global Industry Analysts Inc).
The nutricosmetics market is currently valued at £72m in the UK, growing by a healthy 18% year on year (source: IRI).